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  • Dr Selvarasu A

  • Professor
  • Annamalai University
Publications 2003 - 2021

Publications

  • 18
    Journal Articles
  • 1
    Book Chapter
  • 1
    Book
  • 2
    Conference
    Proceedings
  • 1
    Projects
  • 1

Citations / H-Index

27 Citations
2 h-index
11 Citations

Google Scholar

Co-author Network

Expertise

Managament

Marketing

Personal Information

Dr Selvarasu A

Male
No. 19 GN Nagar, Vandigate, Near Saraswati ITI Chidambaram Annamalai University, Annamalai Nagar, Chidambaram
Cuddalore, Tamil Nadu, India - 608002

Experience

  • Professor

    Department of Business Administration

    Annamalai University

  • Coordinator

    Management Discipline CDOE

    ANNAMALAI UNIVERSITY

  • Coordinator

    NLC India Limited - Executive Part-Time MBA

    ANNAMALAI UNIVERSITY

  • Professor

    Marketing

    Sardar Vallabhbhai Patel international school of textile and management

Qualification

  • Blueocean Strategy Leadership

    INSEAD Singapore

  • Wharton Certificate in Marketing

    Wharton University Pennsylvania

  • Ph.D

    Annamalai University

  • M.B.A.

  • B.Sc.(Agriculture)

    Annamalai University

Honours and Awards

2024

Certificate of Appreciation for an Expert Speaker in ESG National Seminar

Institute of Management in Kerala University of Kerala

2013

First Prize Best Researcher ₹20000 Cash & Citation

AIMS International Texas USA in IIMB IBS Academy 10th International Conference

2009

Certificate of Appreciation for RUTAG IITM Herbal Diaper Study

Sardar Vallabhbhai Patel international school of textile and management Coimbatore

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2024

Certificate of Appreciation for an Expert Speaker in ESG National Seminar

Institute of Management in Kerala University of Kerala

2013

First Prize Best Researcher ₹20000 Cash & Citation

AIMS International Texas USA in IIMB IBS Academy 10th International Conference

2009

Certificate of Appreciation for RUTAG IITM Herbal Diaper Study

Sardar Vallabhbhai Patel international school of textile and management Coimbatore

2005

Innovative Teacher

SCAN Foundation Bangalore

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Doctoral Theses Guided

2018

Economic Value Added Performance of BSE Companies

Anandavel V, Annamalai University

2017

Problems of Marketing Cardamom

Selvamani P, Annamalai University

2017

Exploring the performance of five KPIs on Nine Knowledge Areas in Software Project Management

Krishnaswamy N, Annamalai University

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2018

Economic Value Added Performance of BSE Companies

Anandavel V, Annamalai University

2017

Problems of Marketing Cardamom

Selvamani P, Annamalai University

2017

Exploring the performance of five KPIs on Nine Knowledge Areas in Software Project Management

Krishnaswamy N, Annamalai University

2016

Viral Marketing Power of Over-the-Counter Medicine

Gomathi shankar k, Annamalai University

2016

Credit Score Rating of Personal Finance : A Case study

Rais Ahmad Itoo, Annamalai University

2014

Reactions of Corporate Social Responsibility Advertising

Sakthivel K, Annamalai University

2014

Exploring Service Design for Aquarium Business Service

Sankaran A, Annamalai University

2014

Assessing E-Marketing vis-a-vis E-Procurement

Ramamoorthi J, Annamalai University

2012

Sustainable Competitive Positional Advantage of English Dailies in Tamil Nadu

Kathiravan C, Annamalai University

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Membership In Professional Bodies

2016

Project Management Institute (PMI)

Member + Chennai Chapter

2008

AIMS International, Texas, USA.

Zonal co-ordinator

2008

Strategic Management Society, Chicago, USA.

Member

2016

Project Management Institute (PMI)

Member + Chennai Chapter

2008

AIMS International, Texas, USA.

Zonal co-ordinator

2008

Strategic Management Society, Chicago, USA.

Member

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Membership In Committees

2024

Board of Studies of Business Administration

Member

2024

Department Research Committee of Business Administration

Member

2024

AICTE Approval Process for Management Discipline

Representative

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2024

Board of Studies of Business Administration

Member

2024

Department Research Committee of Business Administration

Member

2024

AICTE Approval Process for Management Discipline

Representative

2023

Centre for Internal Quality Assurance CDOE

Senior Professor

2023

AICTE Approval Process for Management Discipline

Representative

2022

Board of Examinations MBA, BBA PG Diploma & Certificate

Chairman

2017

Board of Studies of Business Administration

Member

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Research Projects

Effect of Internal Marketing on Health Service, Educational Service and Banking service

Funding Agency : UGC XII Plan Grants

Effect of Internal Marketing on Health Service, Educational Service and Banking service

Funding Agency : UGC XII Plan Grants

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Publications (22)

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